Services

Promotional Video Production

Promoting your business’s products and services through video content.

Promotional videos that
bolster marketing campaigns

Brands and businesses need strong marketing campaigns to ensure what they’re offering is appealing to clients and customers.

Promotional videos are bedrock pieces of marketing content. They come in all shapes and sizes, but the core foundation of them all is that they clearly communicate what a business is all about and what it is they are offering.

The messaging of a promotional video should be clear and the way it is communicated should be enticing. This can be done via individuals speaking on camera, shots of products, footage of services being delivered and even via animation.

The clue is in the name, promotional video content is there to promote a business. How this is done is refined in the creative process.

Discuss a project

Product Launch Video
A new product only launches once. A launch video gives you something to lead with across your site, your socials and your sales conversations, and it's the difference between announcing a product and making people want it.
Company Overview Video
Sometimes the thing you're promoting is the business itself. An overview video answers who you are, what you do and why anyone should care, in ninety seconds rather than three pages of website copy nobody reads.
Social Promo Videos
Short, vertical, built for the feed. From a single shoot day you can come away with a set of promos sized properly for Instagram, TikTok and LinkedIn, rather than one landscape video awkwardly cropped three different ways.
Animated Promotional Video
When there's nothing to film, or what you're selling is a concept rather than an object, animation lets you show the idea itself. Particularly useful for software, services and anything that happens somewhere you can't point a camera.
Campaign Films
Bigger marketing pushes need a hero piece everything else hangs off. A campaign film sets the tone, and the cutdowns do the legwork across paid and organic.
Product Demonstration Video
Some things are obvious the moment someone sees them working. A demo video takes the explaining out of it and just shows the thing doing its job, which is usually far more persuasive than describing it.
Testimonial & Customer Story Video
The most persuasive person selling your business isn't you, it's a customer saying it worked. Filmed properly, with the right questions asked, a testimonial does more heavy lifting than any amount of copy on a page.

Pre-Production

From your initial idea or brief, we will work with you to develop scripts, create storyboards and plan all filming logistics. Through meetings, the development of creative visuals and written plans, when it’s time to begin production on your video project, we’ll be fully prepped and ready to go. Good planning is essential to successfully executing effective video content. That’s why we take the pre-production phase very seriously.

Production

Whether we’re filming on location, in a studio or producing computer-generated animations, the production phase is where the action actually happens. With a solid plan in our hands, the Glacé team will deploy all the appropriate resources to ensure your video content is executed in the way you need it to be, to the highest quality possible. Because the pre-production phase has been so successful, you can sit back safe in the knowledge that there will be no extra surprises during the production phase.

Post-Production

This is where we finalise your video content. All footage and assets will go through numerous rounds of editing, all leading to the delivery of that tantalising final content. Throughout this process, the Glacé team will provide regular updates and consult with you to ensure that everything we have previously planned is being delivered to the timelines agreed on. This is the exciting part where the finished product finally takes shape. We’ve planned, we’ve executed, now it’s time to deliver. Time to take your top-notch video content and let it fly in the digital world.

“Glace Media are a dream to work with. We have worked with them over several years, they’ve beautifully captured our team’s story through both video and photography. They strike the perfect balance: a small, agile team with the quality and polish you’d expect from a major production house.

What really sets them apart is how well they listen and how easy they are to work with. They take briefs seriously, plan meticulously, and are also fantastic at adapting when changes are needed. They came prepared with all the equipment needed to fillm in a variety of settings and produced really high quality work, with fantastic turnaround times. Can’t recommend them enough.”

“Working with Matt and Marcus was a fantastic experience. As a company, we required some new social media advertisement videos, to support our ongoing marketing campaigns.

I got in contact with Marcus, with so many different ideas in my head, that even I struggled to put into an actual plan, but both him and Matt smashed it, and captured my vision.

We were looking for really dynamic, modern videos, and on subjects that were not the most interesting, they really made it eye-catching and engaging.

We as a company recommend Glacé Media for anyone looking for eye-catching, engaging videos, created by a friendly team.”

“Having recently worked with Glacé Media on a project showcasing our suiting collections, I can’t recommend them highly enough!

The videos produced look quality and professional, with a modern, energetic edge to them. The guys made the process very easy – from planning the videos right the way through to final delivery.

I’d like to thank both Marcus and Matt for their patience and co-operation when it came to editing the videos.

We’ll definitely be working together in the future.”

Ready to discuss your Promotional Video Production?

Give us a call: 0161 706 1490

Promotional Video Production

Promotional videos that
bolster marketing campaigns