In 2025 Alzheimer’s Society were planning their “Forget Me Not” campaign. The forget-me-not flower is the symbol of the charity and the campaign sought to encourage members of the public to share stories about their loved ones who had lived with Alzheimer’s.
To ensure this message got the reach it deserved in the press and across social media, a selection of the charity’s celebrity ambassadors signed up to share their stories about loved ones who were either living with or had lived with Alzheimer’s.
It was our job to produce a selection of videos featuring Dame Meera Syal, Anna Richardson & Gareth Locke-Locke that would resonate with the public and share the emotive stories in a
During one day of studio filming in London, working alongside the charity’s internal team, a team of photographers and the ambassadors, we were to produce a campaign video that featured all of the ambassadors, as well as capturing their individual family stories in separate videos.
One video was to be scripted like a more traditional charity campaign video, with the other videos capturing the ambassador’s personal stories and why supporting Alzheimer’s Society was a cause they believed in.
This was aimed at encouraging members of the public to share their stories as well.
Across two separate spaces in the same studio complex, we createed a stylised soundstage utilising coloured lighting and projected images, then a clean blue paper backdrop giving a minimalist interview space.
The scripted campaign video worked wonderfully with an autocue to enable consistency and ease of delivery. The personal stories videos required a balance of gentle questioning and prompts to enable the ambassadors to speak freely and emotively.
We were able to capture a vast array of footage leading to a highly polished campaign video featuring all of the ambassadors, as well as individual recordings from which we could edit unique videos focusing on each ambassador’s personal story.
The main campaign video was used as the lead press piece. We then produced a selection of social media optimised edits that were utilised across various paid social posts.
Across 5 paid social posts, the videos gained over 2.6 million views on Facebook and 184k on Instagram. In one filming day, we were able to capture two distinctly different styles of videos.
The viewing figures combined with the unique insights gained from the ambassadors mean this was a project we were very happy to put the Glacé name to.
