Why Product Videos Are Essential for Amazon Success
Amazon’s Algorithm Favours Video — Here’s Why
Amazon prioritises listings that engage customers. Product videos keep shoppers on your page longer, increasing conversion rates and improving search rankings.
How Video Outperforms Static Images in Conversions
- 81% of users find videos more compelling over static images for online listings, leading to increased sales and improved ranking in Amazon’s search results.
- Increased click-through rates (CTR), which reduces ad spend and improves organic reach by keeping shoppers engaged longer.
- Enhanced customer trust, reducing return rates and minimising negative reviews by setting accurate product expectations.
More Reasons to Use Video in Your Amazon Listings
- Better Engagement – Videos capture attention faster than static images, keeping customers on your listing longer.
- Improved Storytelling – Videos allow you to showcase product benefits, features, and real-world applications in a way images cannot.
- Stronger Brand Perception – High-quality video production reinforces your brand’s professionalism and credibility.
Why Customers Trust Listings with Videos
Shoppers want to see real-world usage, close-ups, and proof that a product meets expectations. A high-quality video gives them confidence to buy.
Which Amazon Product Video Type is Right for You?
Choosing the Right Style for Your Brand
Not all product videos are the same. Choosing the right format depends on your product category and target audience. We offer:
- White-Background Videos – Clean, professional, Amazon A+ Content ready.
- Lifestyle Videos – Show real-world usage and create emotional connections.
- Animated Explainer Videos – Perfect for complex products that need storytelling.
- Product Demo Videos – Highlight key features and benefits in action.
Not sure which one is right for your product? We can help!
Amazon Video Requirements: What You Need to Know
Amazon’s Video Guidelines (Specs & Rules)
Amazon has strict video policies, which if not followed, videos can get rejected. Here’s what you need to know:
- Resolution: 1920 x 1080 (Full HD).
- Duration: Up to 3 minutes (but under 15 seconds is ideal for ads).
- File format: MP4 or MOV.
- No external URLs, misleading claims, or irrelevant content.
What NOT to Include in Your Amazon Videos
No two properties are the same, so we tailor every video to fit:
- Clickable links or CTAs inside the video (Amazon does not allow this).
- Logos of competitors or third-party brands.
- Low-quality footage that doesn’t match your listing.
We cut and edit your drone footage to suit platforms like property portals, social media, or investor presentations—whatever gets your listing the attention it deserves.
How Glacé Media Ensures Amazon Compliance
We take care of all technical requirements and guidelines, ensuring your video is Amazon-ready from day one.
- Amazon Policy Expertise – We stay updated on Amazon’s latest video guidelines to ensure your content meets all requirements.
- Content Review & Approval – Our team verifies that every video aligns with Amazon’s policies, avoiding issues like incorrect claims or non-compliant elements.
- Optimised Video Formatting – We ensure the correct resolution, length, and file format, so your video uploads seamlessly.
- A/B Testing Best Practices – We advise on the most effective video length and placement for maximum engagement.
- Full Compliance Guarantee – Every video is checked against Amazon’s A+ Content and advertising standards to prevent rejections or delays.
Why Glacé Media is Your Best Choice for Amazon Videos
Our Amazon-Specific Video Expertise
We don’t just create videos — we create videos that sell on Amazon. With extensive experience in E-commerce product videos, we know what works.
Trusted by Amazon Sellers & Brands
Join Amazon sellers who trust Glacé Media for their high-converting product videos. Our clients see real results, from higher engagement to increased sales.
A Seamless Process from Concept to Final Video
We take care of all technical requirements and guidelines, ensuring your video is Amazon-ready from day one.
- Send us your product – We handle everything else.
- Our team creates a stunning Amazon-optimised video tailored to your brand.
- Launch your video and watch your conversions grow.
