Product Videography

Types of product videography

Showcase advertisement videos
Showcase videos are a powerful tool for presenting products in intricate detail, utilising close-ups and 360-degree angles.

Explainer/demo videos
Explainer/demo videos are informative and instructional videos designed to explain and demonstrate how a product works or how to use it effectively.

Product Overview videos
These videos aim to capture the essence of the offerings, showcasing their features, benefits, and unique selling points in a visually appealing and concise manner.

E-commerce / Amazon & eBay product videography
For platforms like Amazon and eBay, well-crafted product videos can significantly enhance the online shopping experience, providing customers with a more comprehensive understanding of the product’s features and benefits.

Showcase Product Videos

Showcase advertisement videos

Showcase advertisement videos are powerful marketing tools designed to highlight and promote products or services in a visually compelling yet simple way.

One of the greatest strengths of showcase advertisement videos is their ability to present products in intricate detail.

They utilise close-ups, 360-degree angles, and other cinematographic techniques to fully display a product.

Explainer Videos

Explainer/ demo video

Explainer/demo videos are highly informative and instructional videos designed to simplify complex concepts and demonstrate how a product works.

These videos are crafted to provide clear explanations, step-by-step guidance, and practical demonstrations, making them effective tools for educating and engaging the audience.

Explainer/demo videos break down complex processes, technical aspects, or abstract concepts into easily digestible and relatable content.

These videos are particularly useful for new product launches, introducing innovative solutions, or showcasing the advantages of complex offerings.

Product Overview Videos

Product Overview videos

Product overview videos are a crucial part of marketing and sales strategies for various products.

These videos, often just a few minutes in length, offer a dynamic and engaging way to introduce potential customers to a product’s key features and benefits.

By demonstrating the product in action, these videos can help potential customers understand how the product works and why they might need it.

They serve as a visual guide, highlighting how the product works and what sets it apart from the competition.

E Commerce Videos

E-commerce videography

In the world of e-commerce, where customers can’t physically interact with products before purchasing, product videography plays a crucial role.

E-commerce product videography involves creating high-quality videos that showcase products in an engaging and informative manner.

These videos go beyond static images and text descriptions, offering a dynamic view of the product.

For platforms like Amazon and eBay, product videography can be a game-changer. A well-executed product video can help a product listing stand out in a sea of competitors.

Where Product videography can be used

The versatility of product videography is perhaps one of its most significant advantages. It can be utilised across a wide array of platforms, each offering unique ways to reach and engage with audiences.

E-Commerce Icon

E-commerce Websites: On platforms like Amazon, eBay, or a company’s own e-commerce site, product videos can give potential customers a better understanding of the product’s size, functionality, and quality.

Social Media Icon

Social Media Platforms: From Instagram’s video posts and stories to Facebook’s video ads, product videos can be used to engage followers and reach new audiences. They can be particularly effective on platforms like Pinterest and TikTok, which heavily rely on visual content.

Email Marketing Icon

Email Marketing Campaigns: Including product videos in newsletters or promotional emails can increase engagement rates and drive more traffic to a product’s listing or a company’s website.

Youtube Icon

YouTube: As the second largest search engine in the world, YouTube is a perfect platform for product videography. Tutorials, unboxing videos, and product reviews can reach a wide audience and provide detailed information about a product.

Digital Signage Icon

Digital Signage: Product videos can be displayed on digital billboards or signage in high-traffic areas, reaching a large audience.

Partners In Product Videography

Additional Support For Videographers

When taking on a product videography project, It may become apparent that your client’s end vision is much larger or much more demanding than you originally expected.

Our team is always prepared to provide additional support and expertise, ensuring your project’s success and surpassing expectations.

Whether it’s bringing in extra hands on set or seeking new creative inspirations, we are committed to delivering exceptional results while maintaining a high level of professionalism.

Support for videographers

White labelled or partnered

As we work alongside clients, we understand the significance of upholding your brand’s image and appearance on set.

That’s why we offer white-labelled services to seamlessly integrate our professional expertise into your existing framework.

Additionally, we provide a partner videography solution, combining our collective services to enhance your offerings and deliver the best possible outcomes to your clients, all while maintaining our commitment to uncompromising quality and perfection in every project we undertake here at Glacé.

White Labelled Or Partnered

Marketing/ advertising agencies

We frequently work with agencies on product videography projects, even joining projects mid-process.

With our seasoned adaptability, we ensure the project’s success and seamless integration.

Specialising in transforming basic ideas into creative masterpieces, we prioritise transparent communication with clients, delivering exceptional products that elevate their businesses to new heights.

Marketing Agencies

Marketing professionals/ consultants

As a marketing professional, finding a videography company that can create impactful, high-quality videos while seamlessly fitting into your marketing plan can be challenging.

Fortunately, our website showcases our expertise and fantastic projects for clients, offering dynamic video solutions that align perfectly with your marketing objectives.

With our comprehensive approach, we deliver compelling content to elevate your brand’s presence and make a lasting impact.

Marketing professionals

Get in touch