Social Media Video Production

Social media has come a long way since its humble beginnings. What started out as a simple way to keep in touch with friends and family has evolved into a powerful tool that can be used for marketing, networking, and much more.

One of the biggest changes that social media has undergone is the way that it is used by businesses. In the early days of social media, businesses were largely absent from the conversation.

Today, however, social media is an essential part of many marketing and advertising campaigns.

Businesses use social media to connect with potential and current customers, to promote their products and services, and to build brand awareness.

Video is one of the most popular forms of content on social media, and for good reason – people love watching videos. In fact, studies have shown that 74% of people are more likely to watch a video compared to the 26% of people that would read an article or blog post.

And when it comes to videos, there is no doubt that social media is the best platform for them. YouTube is the second largest search engine in the world, and Facebook is not far behind.

With platforms like Instagram and Snapchat gaining in popularity, it's clear that social media is the place to be when it comes to videos.

So, if you’re looking to boost your conversion rates on social media, start by incorporating videos into your posts. Not sure how to get started? Here are a few tips:

1. Make sure your videos are high quality

In today’s age of HD and 4K resolution, users expect high-quality videos. If your videos are grainy or low-resolution, it will reflect poorly on your brand. Invest in good quality equipment, or hire a Social Media Video Production Agency to produce your videos for you.

2. Keep them short and sweet

No one wants to watch a long, drawn-out video. In general, shorter videos are more engaging and easier to digest. Aim for videos that are 1-2 minutes long.

3. Include a call-to-action

At the end of your video, include a call-to-action (CTA) that encourages viewers to take a specific next step, such as visiting your website or making a purchase. Without a CTA, your videos are likely to fall flat.

4. Promote them across all your channels

Once you have your videos, it’s important to promote them across all of the social media channels your business has, Don’t forget to include a link back to your website!

So, which social media channels should you use for your business?

Every social media has its pros and cons, but Instagram, Youtube and TikTok especially stand out from the crowd when it comes to video marketing content.

Instagram -
Instagram is one of the most popular social media platforms with over 1 billion monthly active users. And while it's mostly known for its photos and short videos, there are also a lot of great longer-form video features on the platform.

Youtube -
YouTube is another massive social media platform with over 2 billion monthly active users. And it's not just a platform for entertainment anymore - businesses are using YouTube as a powerful marketing tool to reach new audiences, generate leads, and drive sales.

Tiktok -
Within TikTok's first year, it reportedly reached 500 million monthly active users. Wondering if this was just a fluke or a viral trend that will simmer down? Think again. According to Cloudflare, in 2021, TikTok surpassed Google as the most popular website of the year.

When using videos on social media, there are a few key factors to consider. First, think about what type of video would be most effective for your message.

A short clip might be better for something quick and newsworthy, while a longer video could work well for something more in-depth or evergreen.

Next, consider your audience. Who are you trying to reach with your video? What social media platforms do they use most often? Where are they most likely to see your video?

Finally, consider optimising your videos for different platform sizes, social media platforms all have different sizes that your posts should fit to, optimising the size of your video is key.

Shooting social media videos can be pretty hard to get right unless you do some training and research.

For simpler videos, such as explainer videos, you may be able to shoot social media videos yourself.

We created a full guide on how to shoot product videos like a professional, this blog goes over the basics of social media video production for product-based companies.

As a professional social media video production company, we can help you create videos that will grab attention and engage your audience, we work with clients of any size ranging from small businesses to corporate clients.

We understand the power of video and how to use it to achieve your marketing goals. Whether you want to promote your brand, increase sales, or simply build awareness, we can help you create a video that will get results.

A well-crafted social media video can help you reach a wider audience, whether you promote it organically or paid.

Video is not just something we do professionally, it’s our lives. To us, the world is one giant landscape ready to be filmed in a whole array of different ways

If you're ready to take your social media presence to the next level with video, we can help.

Contact us today to learn more about our social media video production services.