Social media has come a long way since its humble beginnings. What started out as a simple way to keep in touch with friends and family has evolved into a powerful tool that can be used for marketing, networking, and much more.
One of the biggest changes that social media has undergone is the way that it is used by businesses. In the early days of social media, businesses were largely absent from the conversation.
Today, however, social media is an essential part of many marketing and advertising campaigns.
Businesses use social media to connect with potential and current customers, to promote their products and services, and to build brand awareness.