Promotional video production

What is a promotional video?

When it comes to marketing, a promotional video is one of the most effective tools you can use. A well-made video can grab attention and hold it, convey a message quickly and effectively, and leave a lasting impression on viewers.

At Glacé Media we’re passionate about bringing brands to life through promotional videos that are creative, true to your brand and most importantly memorable.

Our promotional video production process

At Glacé Media, we believe in crafting creative, engaging content that drives results. Here’s how we achieve this:

Promotional video production process

1. Exploration

It all starts with an exploration call.

We’ll have an open discussion about your desired video and what you’d like to achieve.

We take this opportunity to learn about you, your target audience and your goals.

Briefing and discussing the process

2. Briefing

We believe in understanding the needs of our clients to deliver high-quality promotional videos.

We use the briefing stage to get a more concrete understanding of:

  • What your goals are, and how the promotional video fits into your marketing strategy
  • Any specifics you might want included e.g. Styling, content, people or locations)
planning and brainstorming ideas

3. Ideas

We’ll digest the brief and get to work on some ideas. We’ll address what you’re looking for and build on it with our own ideas and experience.

We’ll present our ideas to you with a few options based on production quality, complexity and budgets.

Storyboarding and video scripts

4. Storyboarding & Video scripts

Storyboarding and video scripts are key for promotional video success. We use storyboarding & video scripts to establish:

  • Messaging
  • Timelines
  • Key scenes
  • Styling & details
  • The script
  • Non-visual details
  • Cuts

The storyboard will give you an idea of what the outcome will be and creates a production roadmap for us to work through.

Video production process

5. Video production

This is where the magic happens – we bring your vision to life with stunning visuals and powerful storytelling.

Our team quickly moves into production and editing.

Our video editors are some of the best in the business and will work tirelessly to ensure your video exceeds all your expectations.

Promotional video production services at Glacé Media

We offer a wide range of services that fall under the category of promotional video production.

This can include anything from creating marketing videos for a new product or service, to creating engaging social media content, to producing in-house training videos for employees.

Regardless of the specific type of promotional video you need produced, we will be able to help you create a video that is both effective and visually appealing.

We will work with you to understand your goals and objectives, and will then develop a creative strategy and production plan tailored specifically to your needs.

If you’re looking for quality promotional video production, get in touch.

Our promo videos are high-quality, professional, and affordable.

There are many different types of promotional videos, and each can be used to achieve different goals.

Business Promo Videos

A business promo video is a short, engaging video that helps promote your business.

It can be used to introduce your business, facilities, staff and offerings that captures what makes you unique.

A well-made promo video can be an extremely effective marketing tool, helping to increase brand awareness, drive traffic to your website and capture your target market.

Result driven business promotional videos
product promo videos

A product promo video is a short, creative video that showcases a product and its features.

It is an effective way to introduce products to your potential customers and to generate excitement about it.

A good product promo video is entertaining and informative, and it leaves viewers wanting to learn more about your product.

Product videography for promotional use

A service promo video is a promotional video that showcases your service. It can be used to generate interest in the service, increase awareness of it, and encourage people to use it.

Service promo videos are typically short and sweet, ranging from 30 seconds to a couple of minutes in length. They may include shots of the service in action, customer testimonials, and footage of the team behind the service.

Service promo videos are also a great way to market your business. By showing off your services in a visually appealing way, you can leave your potential customers with a lasting impression.

Promotional service videography

Event promo videos are a great way to get people excited about an upcoming event and give them a sneak peak of what’s to come.

Event promo videos might include footage of the event space, shots of excited attendees, and interviews with organisers or guests.

From music events to business events we can create captivating videos that promote your upcoming event.

Video production services for Events
Promotional videos and marketing

A promotional video can be a powerful marketing tool. By creating a video that showcases your business, products, or services, you can reach a wider audience and generate more leads.

Promotional videos can be used in marketing your marketing strategy to:

Build a strong brand icon

Builds brand awareness

Engages your target audience Icon

Drives engagement on social media channels

Increases reach Icon

Drive traffic to your website

Provides value Icon

Convert your target market

A promotional video is an effective way to:

1. Quickly and easily communicate your unique messages to your potential customers.

2. Create a connection with customers, build brand loyalty and encourage them to engage with your business, product, service or event.

According to Hubspot’s 2022 report on videos, 94% of marketers confirmed that videos have helped customers better understand their products/services and increase leads.

When you’re planning a promotional video, it’s important to make sure that it is high quality and engaging. The better the quality of your video, the more likely it is to be seen and shared by viewers.

If you’re looking to create a promotional video for your business, products, or services, contact us to discuss how we can help with your project.

Get in touch