Bluey is a huge kids cartoon series. Set in Australia and broadcast in over 60 countries, one might describe it as “a smash hit”. To put it into perspective, it was the most streamed TV show in the US during the first half of 2025. Wowza! It’s no surprise that the range of toys that Moose Toys are just as popular.
The family of cartoon dogs have captured the hearts of many families. The world created by Ludo Studio is one that millions of kids want as part of their own toybox. To continue the wonderment and energy behind the series video content that did justice to the show was required.
What else do families love? “Gameshows?”. Correct! Queue sparkly jackets, a radio 1 DJ host, a humongous toy shop and a whole lot of trolly dash energy.
A new toy in the Bluey range was on the scene and a splashy video to integrate into a PR campaign was needed. We’re talking full-on eye-catching goodness that not only would grab viewers’ attention but would offer a press-worthy headline.
A product video shot in a studio? Fine, but not quite stand out enough. An unboxing video with a famous influencer? Okay, but is it going to set the toy industry alight? A shiny floor TV show with Radio 1 DJ Matt Edmondson hosting? Now we’re talking!
The brief was to design a TV-show style challenge that would involve 3 parenting influencers competing in a trolley dash around a Smyths toy shop. It had to be for social and it had to be snappy.
The final delivery needed to include;
Each section of the sequence needed to make sense in the context of the trolley dash format. To ensure the energy of the “gameshow” felt genuine whilst still making sure everything we needed for the edit was captured, a balance between scripted moments and scenes where the action played out naturally were needed to get the balance spot on.
With our roving camera operator, soundie chasing him around and various other crew members ensuring everything ran like clockwork, we assembled a swift makeshift TV studio and injected the energy of a shiny floor gameshow into the Smyths toy store over the course of just a few hours.
Fuelled by confetti canons, adrenaline and the sweet taste of gameshow victory, crew members through to influencers and presenters rallied to film something that was truly memorable and generated a genuine energy in the unsuspecting toy shop.
The final edits combined motion graphics in the Bluey branding with the high-energy footage captured on location to create 3 pieces of content that hold their own as standout, original content.
The full length 4 minute edit was used for press purposes, with the 90-second and 60-second edits being perfect for social media. The combination of a unique idea, strong execution and relevant on-screen talent meant we were able to produce a video that racked up over 500k views on Youtube and grabbed some strong press coverage in the industry.
This project was unbelievably enjoyable to work on. But what it really shows is that brands can produce their own original content and as a result, stand out against their competitors. Producing on-trend content can have a great impact, but unique ideas will always be the gold standard when it comes to any form of creation.
